Welcome to Soreti International Trading
Delivering Ethiopia’s finest agricultural products to the world. From pulses and oilseeds to spices and coffee, we connect farmers with global markets across America, Europe, Asia, the Middle East, and Africa.
Our Story
Soreti International Trading
Founded in 2005 by Mr. Bulbula Tule and Mrs. Damma Sheko, Soreti International Trading Co. (SITCO) is one of Ethiopia’s leading diversified enterprises. Registered under the Ethiopian Commercial Code, SITCO operates across import and export, manufacturing, hospitality, and real estate, connecting Ethiopia’s industries to the global market.
Soreti exports Ethiopia’s finest coffee, pulses, oilseeds, and spices to major markets across Europe, Asia, the Americas, the Middle East, and Africa — while importing electric vehicles, pharmaceuticals, and machinery to support national development. Our manufacturing facilities include vehicle assembly in Mojo, edible oil production in Adama, and avocado oil processing in Jimma Industrial Park, all equipped with modern technology and strict quality control systems.
Beyond trade and production, Soreti manages commercial malls in Addis Ababa and Adama and partners with Safaricom Ethiopia as a Master Agent for digital financial services. With over 100 dedicated professionals and strong international partnerships, we continue to expand Ethiopia’s footprint in global trade — driven by quality, integrity, and innovation.
20+
Years of experience
200+
Employers
10+
Business
Our Journey
From Local Beginnings to Global Impact
Soreti International Trading Co. (SITCO) was established by Mr. Bulbula Tule and Mrs. Damma Sheko as a sole proprietorship, beginning with the export of Ethiopian agricultural products such as coffee, pulses, and oilseeds.
SITCO grew its international presence, exporting to key markets across Europe, Asia, and the Middle East, and earning a reputation for reliability and product quality.
The company expanded its business portfolio to include imports of vehicles, machinery, and pharmaceuticals, strengthening Ethiopia’s industrial and trade sectors.
The company ventured into real estate and commercial mall development, opening Soreti Mall in Adama and later Soreti Mall in Addis Ababa, creating modern business and retail spaces.
Soreti established its first manufacturing facilities, including vehicle assembly in Mojo and edible oil production in Adama and Jimma marking a shift toward value-added local production.
Soreti became a Master Agent for Safaricom Ethiopia, promoting digital financial services nationwide and managing agent networks across multiple regions.
Soreti launched its own product lines — Oli Oil (refined edible oil) and Anna Coffee (roasted Ethiopian coffee), showcasing premium Ethiopian products with global appeal.
With over 100 professionals and operations in import, export, manufacturing, hospitality, and real estate, Soreti continues to grow as one of Ethiopia’s most trusted and diversified business enterprises — connecting local excellence to global opportunity.
The Goal
Our Mission
To deliver integrated import, export, and manufacturing solutions that exceed quality and compliance standards, unlock opportunities for local suppliers, and create lasting value for customers, employees, and communities.
The Outlook
Our Vission
To be a trusted catalyst for sustainable economic growth in Ethiopia by integrating import, export, and manufacturing with uncompromising quality and social responsibility.
Core Values
- Quality first: Uncompromising commitment to product quality, process excellence, and continuous improvement across all functions.
- Integrity and compliance: Transparent, ethical operations that meet local and international laws, standards, and best practices.
- Customer obsession: Proactive understanding of customer needs and reliable, on-time, responsive service.
- Operational excellence: Lean, data-driven processes with rigorous planning, execution, and risk management.
- People and community: Safe working environments, fair labor practices, investment in skills, and contribution to community development.
- Sustainability: Environmental stewardship, responsible sourcing, energy efficiency, and sustainable packaging.
- Innovation and adaptability: Embrace new technologies and agile methods to stay competitive and resilient.
- Collaboration and partnerships: Build trust with suppliers, regulators, logistics providers, and customers to create shared value.
- Social responsibility: Positive impact on Ethiopian society through local sourcing, job creation, and development initiatives.
- Governance and risk management: Strong internal controls, ethical decision-making, and proactive risk assessment
Meet Our Team - Leaders Driven by Vision, Experience, and Integrity
At Soreti International Trading Co. (SITCO), our success is powered by people — visionary leaders, skilled professionals, and dedicated teams who bring expertise, passion, and commitment to everything we do. Together, we blend local insight with global standards to drive sustainable growth and lasting impact.
Mr. Bulbula Tule
Managing Director
Mrs. Damma Sheko
Executive Director
Habtamu Regasa
CEO
Yeshi Gizaw
General Manager
Giving Back
Community Involvement
At Soreti International Trading Co. (SITCO), we believe true success is measured by the impact we create in people’s lives. Our business is built on the foundation of partnership — especially with the farmers who supply the quality products that power our exports.
To support them, we purchase agricultural products at prices more than 10% above the market rate, ensuring fair compensation for their hard work and dedication. This approach not only improves farmers’ livelihoods but also encourages sustainable production, quality improvement, and rural economic growth.
Through this initiative, Soreti continues to build lasting relationships, empower local producers, and contribute to Ethiopia’s agricultural development — creating shared value from farm to global market.